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Precise geolocation and information about device characteristics can be used.
Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters.
Your device can be identified based on a scan of your device's unique combination of characteristics.
Ads and content can be personalised based on a profile. More data can be added to better personalise ads and content. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. Data can be used to build or improve user experience, systems and software.
Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.
A profile can be built about you and your interests to show you personalised ads that are relevant to you.
Personalised ads can be shown to you based on a profile about you.
A profile can be built about you and your interests to show you personalised content that is relevant to you.
The performance and effectiveness of ads that you see or interact with can be measured.
The performance and effectiveness of content that you see or interact with can be measured.
Market research can be used to learn more about the audiences who visit sites/apps and view ads.
Your data can be used to improve existing systems and software, and to develop new products.
Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you.