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Direct Line Group – Elevating Digital Learning with the Digital Learning Institute


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Direct Line Group – Elevating Digital Learning with the Digital Learning Institute

Hear from the Direct Line team below!

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The Challenge

Direct Line Group’s Learning Experience Team was ready to move beyond traditional eLearning. PowerPoint-heavy and click-through formats were no longer fit for purpose in an environment where engagement, retention, and innovation were essential.

They needed a learning strategy that would empower their team to deliver fresh, immersive, and performance-focused experiences across the organization.

The Solution

Direct Line Group partnered with the Digital Learning Institute to support their team’s upskilling journey through the Certified Digital Learning Professional Program.

The program gave their designers access to globally recognized certification, a flexible and structured learning experience, and practical tools that could be applied to real business challenges.

The team completed project-based assessments aligned with their day-to-day work, embedding what they learned directly into the organization's learning initiatives.

The Results

The partnership with the Digital Learning Institute led to:

  • A stronger, more confident design team

  • Consistent use of learning science and design frameworks

  • Higher-impact learning experiences for employees

  • Greater alignment between learning design and business goals

  • A culture of continuous improvement and innovation in L&D

The training played a foundational role in shaping Direct Line Group’s learning strategy and raised the profile of the L&D team internally.

Why It Worked

  • Practical: Project work was directly linked to live initiatives

  • Flexible: Learners could work at their own pace

  • Recognized: The diploma provided professional validation

  • Collaborative: The course connected designers with peers across sectors

Meet The Team

Meet the team and hear how they applied what they learned to transform learning at Direct Line Group.

Equip your team with the tools, frameworks, and confidence to lead in digital learning. Click here to see how our enterprise solutions can support your goals.