How Learning & Development Can Drive Business Strategy and Performance in 2025

This blog is based on insights shared during a recent Digital Learning Institute CPD Masterclass with expert Frances Kleven from LearnUpon.

How can Learning and Development (L&D) play a true strategic role in business success?

In today’s organizations, Learning and Development can no longer sit on the sidelines. To create real impact, we must demonstrate that L&D is not just about compliance or content it’s about driving performance, agility, and business growth.

Playing a meaningful part in strategy starts with a mindset shift: from measuring learning as an isolated function, to proving its contribution to the outcomes that matter most to the business.

What’s the difference between ROI and real business impact in L&D?

For years, L&D has been asked to demonstrate ROI. While useful, ROI frames learning as a cost to be justified. A stronger position is to focus on results, the measurable ways learning moves the needle.

• Employee performance: faster ramp-up, stronger productivity, higher retention

• Customer success: improved product adoption, fewer support tickets, higher satisfaction

• Revenue growth: training as an enabler of sales, renewals, or even a revenue stream

• Organizational agility: reskilling and redeploying teams quickly in times of change

By linking learning initiatives directly to these outcomes, L&D steps into its rightful role as a strategic business driver.

What skills do learning professionals need to influence business strategy?

To play this part effectively, learning leaders must develop new capabilities. These extend beyond instructional design into areas that give us influence and credibility across the organization.

The most critical skills include:

• Strategic thinking – aligning every program with organizational goals and KPIs

• Communication & leadership – gaining executive buy-in and inspiring learners

• Problem-solving – diagnosing performance gaps and proposing practical solutions

• Collaboration – working cross-functionally with HR, Operations, Sales, and beyond

• AI & technology fluency – knowing how to leverage automation and personalization at scale

• Data literacy – tracking and interpreting the metrics that decision-makers care about

These “power skills” enable L&D to move from a support role to a genuine business partner.

How can L&D gain a seat at the strategic table?

Ultimately, the goal is for learning to have a seat at the big table to be involved in strategy discussions before decisions are made, not after.

This is where the perception of L&D shifts: from a cost center that delivers training to a value creator that drives growth, retention, and innovation.

The pandemic brought this shift into sharper focus. L&D became indispensable in enabling remote work, rolling out critical training, and reskilling teams. This visibility gave us momentum, momentum we must now build on by continually proving our impact.

What does the future of strategic L&D look like?

There has never been a more exciting moment to be in learning. But with that opportunity comes responsibility. We must show results, earn influence, and consistently demonstrate how L&D enables business success.

To play our part in strategy, we need to:

1. Anchor programs in business outcomes – always start with KPIs and performance goals.

2. Communicate in the language of leaders – talk about impact, not just activity.

3. Embrace adaptability – use data, feedback, and AI tools to stay agile.

4. Invest in strategic skills – continuously develop the capabilities that elevate our influence.

By doing so, L&D professionals don’t just support strategy, they shape it.

Playing a part in L&D strategy is about moving beyond content delivery and into strategic partnership. When we align with business goals, measure results, and build the right skills, we prove that learning is not just part of the organization, it’s a driver of its future success.